Your overall content strategy is key to getting your website found by the people looking to give you their hard earned money for a service. I am going to briefly cover these three different aspects of hooking your reader into your content so you can gain their trust.
Remember, the ultimate goal with your marketing is to gain exposure to people who will view you as an authority on your particular subject. If they can’t view you as an authority, then you can kiss them goodbye. You do this by giving them something that they need, or are looking for–free of charge. Here we go:
Pull up Google and do a web search. I just looked up potatoes. Random huh? Anyway, when you do a search, you get a listing of several different websites. They are listed in order of relevance, according to which of the big 3 search engines you use. If you don’t know, the big 3 are Google, Yahoo and Bing.
Here is your first tip, always use your keyword in the first sentence. There are a couple of different reasons for this. For example, you want the search engine to know what your post is about. And, you want the reader to see what it is about. The big 3 take a few lines from the post, and stash it underneath your link in the search results.
The reader can now see what your post is about without actually clicking on it. Here is tip number 2, your first sentence should be the most engaging one in the whole article. If it isn’t engaging, it WILL NOT get read. Remember, you are surrounded by relevant content written by other people. You have to stand out somehow.
Let’s put tips 1 and 2 together before we move on. Did you notice what we did with this post? We put our keyword “content strategy” in the first sentence. So, if people were to search for this, and I was on page one, this is what they would see in the results, under my link:
“Your overall content strategy is key to getting your website found by the people looking to give you their hard earned money for a service. I am going to briefly cover these thre…”
We put our keyword in an engaging sentence that people will see when the keyword is searched. They want to see more, so they click to find out more. It’s almost like killing two birds with one stone, which is why I put them together here. It is a hook because it promises that they will learn something if they keep reading.
Moving on. The last tip speaks of the title by itself. Once again, include a keyword and have it be relevant to the post. Your title has to engage the readers even more than the first sentence does. It is what they will see first.
“Content” is my keyword in the title, and the people learn exactly what they will be finding out: how to get people to read their stuff. One of the main reasons to use a keyword in the title is for SEO purposes, which we will get into during a later post. I will also teach you the ins and outs of title design in a different post as well.
When these three tips are put together, you have a recipe that will ensure that you get your stuff read. Remember that the goal here isn’t to trick the search engines. No offense, but they are likely smarter than you are anyway. I know they are smarter than me. The best thing to do is to create high quality content so that people will link back to you from their site. The more times you can do this, the better off you’ll be.
Any questions? Did I leave anything out?