Yesterday’s post about unethical Search Engine Optimization stirred up some commotion. I got a few different emails about the subject. Frankly, some have never heard of black hat SEO before. So today, I’m going to explain it to you, and hope that you understand how bad it is.
It is an unethical way of getting to the top of the first page. There are many different types of bad SEO tactics that people practice. But basically, it is meant to *trick* the search engines into thinking that a post is more relevant than it actually is. But the truth is, Google and the other engines are getting good at picking up this garbage and punishing the owner.
Have you ever read a website that was really hard to read? It was likely because the keyword that was used, was placed too often in the article, and in unnatural spots. In order to fix this, use your primary keyword 2-3 times per 400-500 words. And then use secondary keywords as well. Notice that my keyword for this post is “black hat SEO”. I don’t over abuse it. Unfortunately, I just used it in a sentence, so I only have one more chance to use this word. My secondary keyword is “bad SEO tactics”. Not a strong one, but it still gets searched multiple times each month. Click on the cartoon to read it:
This is when the words that you use are the same color as the text. When you do this, people don’t realize that you have those key phrases in there, but the robot does and it indexes them. This way, the text doesn’t read funny because the keywords are hidden.
Link Pyramids and Wheels
These two are considered to be in the middle by many professionals. However, I would still stay on the side of caution. They may not break any of the rules, but remember that the rules are always changing. And not only that, but it’s still cheating in the eyes of many. Basically, as you should already know, the Big 3 search engines use links to figure out how relevant a page is when deciding where it falls on the list. All pyramids and wheels do is build up other pages that point to your main site. I’m talking spam here, not hard work. Posting on third party sites with a link back to your site is acceptable. But when you publish junk with the intent of just getting a link to your site, that’s spam.
There are plenty of other methods as well, but these are the most popular methods of black hat SEO tactics. So I guess all that is left is for me to explain what the polar opposite of this is, and that will be for a later post.
As for now, stay away from this junk–don’t use them. Because when you get caught by the Google police, and you will get caught, all of your hard work will have been for nothing.