You may have heard that the key to building your online presence is by having relevant links pointing to your site from other websites and blogs. This is true. Back-links fit in to the overall content strategy.
Content marketers used to beg for links to their website, and this would boost their positions among some of the search engines. However, strategy is constantly changing, and this method no longer works.
So, if you need links, but can’t use crappy ones, where do you get them from? Read on, my friend:
- The easiest way to get going with this is to create additional content, and place it on another site. There are upsides and downsides to this, but the benefits far out weigh the downs. You could use an article directory to post new content that is relevant to your site, and link to your cornerstone content. This is listed as the easiest, because it is something that you could do right now to start building up some links. However, it is also the least effective.
- Using social media is a great way to get links and build credibility. When you post something on Facebook or Twitter (or one of the other sites) people can (and will) share the info. This especially happens if the info is very beneficial. You should also branch out a bit, and try out sites like Digg, or Reddit (or any of these many sites) to share your articles. If you make the front page of one of these sites, you’re golden.
- Network with other people in your niche. This allows you to share links with them. If you can get them to allow you to post a guest blog on their site, you get maximum exposure to all of their readers as well.
Here is the most important step. Notice that it isn’t even getting its own bullet point. It is that important. Ready? If you don’t have fantastic content on your website, none of the above tips will work.
If your stuff is useless, it won’t help people. We currently live in the information age, and people are hungry for info. Give them what they want. Give them relevant answers to their problems. Give it to them free of charge, and you will be rewarded for it.
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