There are a few different reasons why you want to have an excellent title for your posts. A few years ago I started my own blog. My wife runs it now, and I just handle the maintenance aspect of it. But back then, I had no clue what I was doing when it came down to designing a title with a hook.
So, nobody ever read my blog. There were a few stray readers from my lame attempt at marketing myself, but that was it. Now I know better. Learn from my mistakes.
Read the title of this post again, “Title Design: how to make sure that your title hooks your readers.”
Do you see what I did there? You are going to click on this title, and know exactly what to expect. Unfortunately, this is something that a lot of bloggers and content marketers miss out on. Their title says one thing, and their post goes in an entirely different direction.
They missed the memo.
But you don’t have to miss the memo, actually discuss the topic promised in the title, and you’ll make your readers a lot happier. Think about it: will they stay to read more of your stuff if you can’t deliver on the one piece that brought them in?
Moving on. Your title should almost always be relevant to your site and your chosen keywords that are associated with your site. Unless you can relate an oddball topic somehow, stick to what your site is about.
Meaning, that if your site is about fast cars, don’t title any blog posts with something like “The Best Diet You Can Participate in Right Now.” Sounds silly right? You’d be surprised…
Always use keywords relevant to your site. This cannot be stressed enough. My keywords in the title are: title, design and content. All three of these things are specialties of mine with “content” being one of my cornerstone keywords. A good title is the most important aspect of your content. Remember, your title is probably what got the reader there to begin with.
Not to mention, that one of the ways your site is ranked by Google is by keywords. They don’t play as big a role anymore, but they still count. So, the rule of thumb is that your site should be associated with no more than 7 keywords. Place one of them in each title, that way Google knows what your site is about when they get to crawling around it.
And, to take it a step further without going overboard, you also need to have an engaging first sentence that builds upon your title. But we’ll get more into that in a later post.
Catch my drift?
The above title, the one I use in my post, is a good example of a solid type of title. It is broken up into two sections. For example, you have words that fall before the colon, and after the colon. Before the colon is usually a “thing” such as title design. I consider it a “thing” or something that needs to be done, or learned etc… The part that comes after the colon, clarifies to the reader what they can do with that “thing”. In this case, it is getting people hooked to read their content.
Make sense? There are other title methods too, but these are quite easy to concoct, and are very useful. How do you construct your titles?
Photo courtesy of search engine land.