Okay, we are going to pick up right where we left off yesterday. If you missed yesterday’s post, please read it before moving on.
Research Your Competition:
This is useful for a couple of different reasons. But before we get into all of that, you need to know which competition you’ll checking out. The first thing you’ll want to do, is perform a Google search for your target.
Check out the first 5 pages that are listed on Google under the paid advertisements that are at the top. There is a lot to consider when checking out your competition:
- How fast did the page load?
- Is the site pleasing to look at?
- Are there a lot of videos playing that take up space?
- What does the site talk about?
- Is there a blog that gives away information? (more on this in a bit)
- Where are they located?
- What services do they offer?
- Anything else that you can think of.
The goal is simple. You want to take the good from them, and leave the bad with them. When I say “take” I don’t mean to actually steal their content. That is plagiarism, and there is no reason for you to ever steal someone else’s stuff. Never. It’s happened to me before, and it isn’t fun, trust me.
The end result, is that your site should be a nice looking, fast weblog that discuses what services are available, at the right price point. You never want to have a video playing from the page’s start up because it slows down load time. I recently read a study that said if your site takes longer than 8 seconds to load, you’ve lost like 60% or your readers. I don’t remember the exact number, but trust me, make sure your site loads quickly.
Give Away Free Info:
This is my favorite part of the whole process. I love to write. It brings me joy, calms me and provides a release. I am a writer. It’s what I do. Don’t fret, though, if you’re not a writer. You don’t have to be! There are a few different options that you could choose from to help you out with this. But we’ll get to that in a bit.
First, let’s tackle the why…
Did you see what Buzz Lightyear was saying to Woody in that picture up there? It’s true, you have competition everywhere. You just researched them and hopefully, you have a some good ideas that you were able to borrow from them about what works, and what doesn’t.
Hopefully, and this may sound horrible, your competition doesn’t give away information. Why? Because as Brian Clark has taught me, the only way to be perceived as an authority on something, is to show that you’re in fact an authority. How do you show this off when you don’t have any customers yet? Give it away for free. Give it all away.
I believe it was Jay Baer who said: giving someone a list of ingredients doesn’t make them a chef.
How true. So, don’t be afraid of doing all of this research to find out what your customers are searching for, and give it to them. Some will try it on their own, sure, but others will look to you as an expert simply because you’ve shown yourself to be one.
Put It All Together:
Now, you have to put it all together. You have the ingredients to make something very special here. This is the beginning of a content marketing strategy. Your blogs, along with your SEO with proper keywords (and social media) will eventually bring in the people that you need to be successful on the web.
You don’t have to be a writer:
You may not be aware of this, but there are a multitude of successful blogs that don’t have writing in a traditional paragraph form. Some blogs use what is called a picture blog, or an infographic. These are a great way of diverting attention from reading. And I’m sure you’ve heard the saying that a picture is worth a thousand words.
Or, you could hire someone to do the writing for you. The link below goes to a page that specifically discusses the pros and cons of having a ghostwriter do your writing. It is a viable option.
The point is, you can be successful with whatever you decide. This is what is needed to start a content strategy. Over the next few weeks, we’ll discuss the specifics of how to market your content to actually get visitors to your blog–which ultimately boosts your page rank.
Starting tomorrow, we will go over how to do content marketing within specific niches. We’ll start with the automotive niche, because it is my favorite.