The other day I was wandering around the interweb web, looking at basic white hat SEO stuff. I came to a couple of realizations. The first one is that people are not good at inserting media into their posts. I covered that last week in another post. The second one, is that these bloggers are just babbling about nonsense.
Some of these blogs weren’t even on topic, nor were they talking about their perceived keywords. At all. Unless I just don’t get it.
This is going to be a short post, because this is so silly and basic, I can’t even believe I’m going to comment about it.
You should have about 7 keywords or phrases that are associated with your entire site. Just about each post you make should contain one of those keywords in it about one time per 100, or so, words. This is basic SEO stuff. Nobody knows exactly what the magic number that Google likes is, but the pros agree that this is a good place to start.
So if your post is about 300 words; you should have a keyword listed, in theory, 3 times. Granted, the posts readability is more important than the amount of keywords that are in it. You don’t want it to sound like a robot wrote it, right?
So, if it is less than that, so be it. I won’t fault you, because I don’t always use that rule myself. If it isn’t natural, don’t do it. Also, never go over that 1 per 100 rule. Then you’re just stuffing keywords, and that is not a good idea.
But here ya go people, talk about what you say you’re going to talk about. Nothing else. If you start to go off on a tangent unrealted to your topic, you lose credibility. Stay on topic and try to use your keyphrases in a smart way.
Am I forgetting anything? Nice and short, right?