Can you imagine if McDonald’s stopped marketing their food? Let’s think about how they do it. Mostly, they use TV and Radio. They can do that, because they are a giant food company with countless fast food chains across the world. You are likely to have at least one Micky D’s in your neighborhood–if not more.
But, how many different ways can they show that they sell burgers? Everyone KNOWS that they sell burgers, and, arguably, the best fries around. Well, for one, they can afford to invest in the best marketing professionals the world has to offer.
But, there is more to it than that.
Marketing gets old. Really. If you sell an A/C unit, there are only so many ways you can slice that A/C unit up to repackage it. Burgers are really no different. Disclaimer: if you don’t want to hate me for the rest of eternity, DO NOT read the next sentence: Give me back that fillet o’ fish, give me that fish.
Remember that catchy little tune? So how do they do it? They re-package their food every so often. Food such as the McRib (which isn’t even on the menu all the time) and the Fillet o’ Fish (which, if you lived in a cardboard box, was a small fish that hung on a wall as it danced and sung a catchy little tune) are just a few ways they think outside the box. They rotate them out, build up a huge following of people obsessed with these foods, and when they need a boost in sales, BAM!
Give me back that fillet o’, give me that fish… See, now the stupid, catchy song is stuck in my head. Which is why you will now hate me for eternity. I apologize for not warning you that time. Oh well.
My point? How can you re-package your old stuff to make a positive impact on your customers? How can you give them value? It isn’t that easy to do, but if you can get creative, and give your customer a McRib, you’ll be golden.
I know how I’d do it. Each topic is different, but it can always be re-packaged somehow. For example, you are a landscaper, and you keep telling customers how to grow good grass in a shaded area. But most people can’t learn from reading something without some sort of visual! (Remember that).
Maybe you could twist things up a bit, and post a video with some of your magnificent grass seed, or a product to help it grow–actually doing what it is supposed to do (no sales pitches, just mention what you’re using). Record the video over time. Start with the planting of the seed, and how to protect it. Then every few days, or whatever it takes, go out there with a video camera. If you post the results on your website, Bam!
Fillet o’ fish.
Gotta run; getting hungry for some reason…