I was talking to a potential client today, face to face, who suggested that my content strategy wouldn’t work for his healthcare business. His company thrives on local people to come in and get taken care of. So, without actually saying it, he believes that it wouldn’t work.
Well, I guess I never thought of it like that. What do you think? If your business thrives solely on local business, and foot traffic, can a content marketing campaign work for you?
I say yes, and here’s why:
I’m going to go out on a limb and conclude (or should I say assume?) that you’re in business to put food on the table. If I am right, keep reading. If not, keep reading anyway because you might learn something.
Your website does a few different things:
- Brings in potential local customers.
- Brings in web traffic from around the world.
Awesome huh? I hear ya: yeah that’s great, Josh, but I live in Maine. And someone from San Diego isn’t gonna come into my store from my website!
I agree. They won’t. But, you have a little trick up your sleeve, that you may not even be aware of. Ready?
You own your website. It’s yours to do whatever you want with.
Cool isn’t it? Think about it like real estate. If you owned a house, but didn’t want to live in it or sell it, what would you do? You’d rent it out right? You’d become a landlord. You can choose who lives in your place, and if they don’t pay, or they trash the place, you kick their sorry rear ends out of there!
Your website works the same way, or, at least it could work that way. Take your pointer finger and put it right here on this spot. Now, turn your head slightly to the right and look at the giant alligator ad. You see that?
I am renting Hostgator space. Each time someone clicks on that banner and buys from them, I get paid. Pretty sweet. Your site is able to do the same thing if you set it up that way.
What’s my point? Your website will do two different things when you attach an awesome content marketing campaign to it:
- It will bring in local customers because people are searching for you, even though you don’t realize it.
- And, you can continue to sell throughout the world by using banner ads and other type of sales.
If you really want to make money from your site, sell something of your own. I bet that you are really good at something, what can you do to get what you know into people’s hands? What will people pay you a few bucks for that you can put into an eBook or video?
Think about it, the possibilities are endless. But first you have to position yourself as an expert. And you do this by giving away information.
Photo courtesy of yelp dot com.