There was this Chinese food place that my wife and I used to go to before we moved to Pennsylvania. It was located in the Rockaway mall, in New Jersey. It literally was one of the best Chinese food places I’ve ever eaten at.
The place was situated right at the entrance of the food-court, and if you’re coming in from shopping at the mall, it was on the right hand side.
The food was delicious.
But, I never would have bought that food, because I was always going to the Italian place on the other side of the food court. Plus, I don’t adjust to change very well. Anyway, I love baked ziti, and this place had yummy baked ziti. I’m a bit of a foodie, can you tell?
Anyway, back to the Chinese food place. One day, on my way over to get some ziti, I was handed a sample of this juicy piece of bourbon chicken. I don’t know what they marinate their meat in, but I was hooked.
As I walked toward this noodle hut, I chewed on that delicious piece of meat. And as I swallowed it, I realized that I needed more of it. So, I looped back around, and ordered a plate of food. I might add, that the food was exceptionally cheap compared to the ziti that I would have gotten.
It offered great value (because it costed less, and I wouldn’t have to walk as far) and it tasted great (because it was really good stuff) so I decided that this would be my new place.
But, I didn’t stop there. I gave people referrals. “Hey, you should check out that Chinese food place on the corner of the food-court. It’s great!”
The Chinese people eventually came to learn who we were. And, here is the kicker: the same lady was always out giving the samples. She was the representative for that company.
Soon after that, multiple different eateries were giving out free samples of their food. Of course, none of the other places did as well, and there food wasn’t as good. I’m sure they noticed a boost in sales though.
Where am I going with this story?
It actually has a several-part meaning. In case you don’t talk in parables, I’m going to explain it to you. Ready?
Give your customers the best possible stuff that they can get their eyeballs on. What content can you offer them that they don’t already get on the web? Is your service geographically focused? Can you sell throughout the web? Answer these questions, and then give people information that they don’t have to pay for.
Kinda like the free sample of Chinese food. It’s delicious, and people will eat it up.
Also, they were the first ones to give out free samples. They always gave the juiciest, and most fresh morsels that they could. They knew that people would eventually buy from them. They were the first ones, that I can remember, giving out free samples of their food. And then, everyone else followed suit.
I think it was too late though, because there was always a line to get some of that bourbon chicken.
And finally, the other meaning to this is that sometimes you need a representative for your company. You need someone to do the promotion while your company takes the credit for it. That way, you can continue to cook the food.
Catch my drift?
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