It is becoming increasingly harder for websites to rank well on the big 3 search engines. There are endless changes in the rules and algorithms that they use to rank a website, which changes the way we look at SEO. A lot of bloggers have simply given up trying to impress Google, Yahoo! and Bing, and, unfortunately, many of them have given up on their blogging careers as well. This is a shame, because really, all you need to do is produce quality content, promote it in certain venues, and eventually people will begin to find and link back to you (please note that quality content is a necessity!).
They’ve got one thing right though; that is, giving up on impressing the big 3. Why? Because if you’re trying to impress someone, they likely won’t notice. But, if you go about your content strategy with the focus of giving your readers what they want (useful, quality content!), Google will see that, and begin to rank you higher.
I remember my high school days when I was young and stupid. Back then, I was always trying to impress the ladies, and would try to get their attention in any manner possible. I tried everything, but I didn’t have a girlfriend till’ halfway through my senior year. Can you relate? Of course you can! Unless, of course you were one of those guys who (seemingly) *ignored* all of the ladies. What happens when teenage girls didn’t get their much coveted attention? They give their attention to that guy! Unbelievable right?
Google is kinda the same way, and while you don’t want to ignore them, you shouldn’t just focus all of your efforts on impressing them. Don’t you think those guys who ignored the ladies knew what was happening? I bet they realized what they were doing, and they used it to their advantage.
The best thing you can do for your blog right now, is build the trust of the search engines. This isn’t something that is easily accomplished, and as with anything when Google is involved, don’t expect results instantly.
Essentially, there are 3 different “things” that you could do to start earning the trust of the big G (as well as the other two). And, in order to achieve each of these three “things” there are multiple steps in between. I don’t have the time to discuss these steps, but I know someone who has expanded on it tremendously. And, being that many of her blog posts have earned 50 or more comments, I’d say she has a pretty solid angle on what Google is looking for as far as their trust is concerned.
I know that the Content Medic has some details to work out (according to her site–Homenotion), and what she says on this post about getting Google to trust your site, makes a lot of sense. Check it out and see if you can learn anything. Who knows, you may just build extra trust and slingshot your blog to a higher ranking!