I love to write. Really, I don’t know what I’d do each and every day if I couldn’t write my emotions down in the form of words. If I ever got stranded on a deserted island and was offered to bring something, it would be a pad and a pencil. Let’s hope I’m never put into that position because I don’t like warmer climates all that much. I’ve been writing for large and medium sized companies for over 6 years now. So, when I started my first blog a little over three years ago, I thought I was set–because I love to write.
However, nobody told me that there is a lot more to blogging than just writing. In fact, writing the blogs is the easiest part of the entire process. Even if you hate to write, it will take you less time to write a 600 word post than the rest of the process will. Why? Because there is a proverbial ton of blogging tips and rules that you need to know before you even consider starting a blog. In fact, I got so caught up with the rest of the stuff, and not actually doing it all, that my first one failed. I still own the site, and have recently revamped it with the hopes of making it better. I’m starting over, with the determination to make it work the right way this time. So what exactly is involved with creating a successful blog? Read on:
Okay, let’s get the easy stuff out of the way here. This should go without saying right? I mean writing a blog is the most popular form of blogging. However, more and more people are doing picture blogs with short captions, and even video blogs. If you have a knack for that kind of media, you’ll stand out against the masses. Me? I love to write and I ain’t changing that!
This is where it starts to get tricky. The idea is that people search for specific terms, and you should focus your efforts on using the same words in your posts. Things are always on the move with SEO, but make sure you keep it clean without using spammy black hat techniques. A good idea is to know what your readers look for in an internet search and address that in the form of an awesome answer.
There are literally dozens of ways you can promote your website. Some of the most obvious are PPC campaigns (pay per click) where you rise to the top of the first page in Google. This costs money, though and can get expensive depending on your search terms. Another way to market your blogs that is very effective, and free, is commenting on other like minded blogs. People see your brilliant comment and follow the link back to your blog.
You have to be consistent with all of the stuff that you have to do. This means that you need to come up with a schedule and stick with it. People like to see your posts on a daily, every other day, or even weekly basis. Don’t change it up too often or you may lose people. If you’re going on vacation one week, you may need to bolster up your drafts to get something in your que and schedule a post or two while you’re away.
You can’t have a successful blog if you don’t build an email list and contact them semi regularly. Your goal here is to make sure people stay up to date on what you are talking about, and let them know of any new products that you may be offering.
If one of your goals with your blog is to make money, you need to come up with ways to do so. There are countless affiliate programs with banner ads like the ones you see to the right of the screen, and other ways to make money. If that is your goal, it is tricky because some people hate to look at banner ads. And, some people will take your advice, and go type your affiliate’s name into their own browser just because they don’t want you to get any credit for something. People can be jerky, but it is their prerogative; you can’t force someone to do something that they don’t want to do. On the other hand, when you get a certain amount of readers, they will start to click and buy. Of course, the best way to make money is to sell your own product.
We already learned that commenting on other’s posts is a great way to promote your blog. But, you’ll also start having people leave comments on your posts as well. One of the most important blogging tips I can give you is building strong relationships with people. So, the sooner you can reply to their comments on your blog, the better it is for those first steps of building a relationship.
Building a list:
Above, you found out that in order to be successful, you need to email people on a pretty regular basis. That’s true. But, if you’re just starting out, you need to build your list before you can email. How do you do that? Well, you have to offer up some great content about your niche for free. Well, in exchange for their email address, anyway. This can be in the form of a free eBook or some other free resource.
This is extremely important. You need to have many different kinds of social media at your disposal. The goal is to have the blog pointing at them, and the social media pointing at the blog. Check out some of my other posts about social media to see what it is actually used for in the business blogging world. You might be surprised of the answer.
This is one of the most important things on the list. If you aren’t writing useful content, then nobody will share it. If nobody shares it, it won’t be successful. I was going to combine this with the “writing” tip above, but it really is its own topic. Hopefully, you have your own niche that you are about to carve out. Try to narrow it down as far as possible, and then shock people with how much you offer them for free. The most successful bloggers in the world give away almost all of their secrets. Check out the Copyblogger website, for instance. If you go over there, you can sign up for 21 eBooks for absolutely nothing. Free. Complimentary. For no cost to you.
This allows you to learn how to blog, be a copywriter and be successful at it. But, they also have paid programs. They offer up a membership site that costs about $350 per year that, from what I hear, is amazing. But, they can do that and charge people for it because they already wowed everyone with the free course that they gave you to go over. There are tons of other blogging tips that we could go over, what ones do you have to share?