Just recently I was asked how long it would take to get this content marketing stuff to work. This isn’t a simple question to answer. And really, it depends on the site among a lot of other things.
Listen, if you expect this thing to happen overnight, you’ve got the wrong idea. The only way you jump to the top spot overnight is when you use bad SEO tactics known as “black hat SEO”. In all seriousness, stay away from that stuff. It’s like heroin. It can kill your website.
Think about it like this, heroin is a drug that can make you feel drugged. I’ve never used the stuff, so I can’t really go into how it feels, but people use it on a regular basis, so I can only assume.
If your body rejects this drug, it can kill you. If you get caught with heroin by the police, you go to jail for an undisclosed amount of time. Guess what? Black Hat SEO is the same way.
It could get your website killed on Google, or get it penalized by moving it to the last page. So, I will say it again, never use these bad SEO tactics. It won’t be good for you…trust me.
The right answer to this question, is that it depends. But, I tell people that you should market your site, using proper techniques, for at least six (that’s 6!) months before giving up on it.
Why? Because it can take that long before Google or one of the other Big 3 to even find you! Why would you give up before you even know if it was successful?
If you don’t know why it takes so long, I’m going to tell you. To do it properly, you have to set links that point from other, more reputable websites, to your own. The more organic, or natural, the link the better. There are ways to do this, which are discussed here, but the best kind of links you can get are through guest posting on others blogs.
This is important for a couple of reasons:
- The first is obvious, and it is because you get a link to your site. The more links you have, the better your chances are to get discovered by Google–faster.
- You get organic readers from the guest post. That means a few different things in and of itself: For example, you get an instant boom in traffic. This will die down after a few days, however you will gain a few loyal readers. And, these other readers will inevitably post links to their sites back to your page.
The truth is, you can’t just expect people to find your page because it is up on the internet. That is a fool’s errand, and a cause for failure. You are fighting literally hundreds, if not thousands, of other websites that offer up the same–or better–stuff than you do.
Your goal is to stand out by offering up this free stuff to build your authority on the subject, to get more readers, to build more authority, to build up organic back links, to build more traffic, to build more authority, to get more readers and then finally to get more sales.
Notice something? Yeah, you don’t get to reap your sales, until you’ve sown your seeds! You can’t harvest a crop over night and expect it to be edible. You have to water it dude! Watch it grow, tend to it, water it some more and then when the time is right, collect the food.
Hope this helps.