The landing page is arguably one of the most important aspects of your content strategy. Think, for a second, what they are supposed to do:
Every so often I come across a topic that really just pisses me off. Spam is one of those topics, because I hate spam. I loathe spammers, because they are the scum of the blogosphere. There is almost nothing that irritates me more than having to log on to my many niche websites on Monday morning, and have to delete several hundred spam messages. Clearly, these people can’t think that this works, can they? Anyone in their right mind can see that these comments, questions and emails are spam, only meant to get a quick link back to their useless content.
It is becoming increasingly harder for websites to rank well on the big 3 search engines. There are endless changes in the rules and algorithms that they use to rank a website, which changes the way we look at SEO. A lot of bloggers have simply given up trying to impress Google, Yahoo! and Bing, and, unfortunately, many of them have given up on their blogging careers as well. This is a shame, because really, all you need to do is produce quality content, promote it in certain venues, and eventually people will begin to find and link back to you (please note that quality content is a necessity!).
How To Launch Your Blog and Pass Your Competition With Minimal Work: 4 Tools For The Content Strategist
Every trade has tools. If you’re a doctor, you have a stethoscope. If you’re a mechanic, you have a wrench. If you are a plumber, you have a large vertical crack where your shirt and trousers come together. You get the picture, right? In a previous post, we discussed how writers have certain tools to help them writer better. Guess what? I’m a writer, so I use those tools.
Every so often, I get contacted by someone who says that they’ve burnt out and can’t figure out what topics to talk about anymore. Some people call it writer’s block, others call it laziness. I’m not sure what I call it, because I don’t believe in writer’s block, and at some point you have to snap out of your laziness. I guess, maybe people just have a hard time thinking outside the box.
I’ve done a lot of different stuff with my life. Or, another way to say it, is that I’ve worn a lot of different hats. But one thing that I can say was similar from each job I had, was that there were different tools that I needed for each job. When I was a mechanic, I needed wrenches and ratchets. When I was a carpenter apprentice, I needed a hammer and a measuring tape. When I was a corrections officer, I needed pepper spray and a radio. Catch my drift? Every profession utilizes tools.
Being a blogger takes a lot of work. It isn’t for everyone. There is a lot of skill that you need to have, as well as the ability to put on many different hats. One thing that people don’t think about, is how to blog if you have a learning disability. I’m not talking about hard core, severe mental disabilities. What I mean, is dyslexia or ADD. Or any of the other learning disabilities out there.